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ABOUT THE PROJECT
Carving fresh tracks in the search for a more sustainable future.
Rooted in the essence of the Alps, Dalbello's commitment to sustainability shaped the creative direction for this campaign. "From the Mountain –
For the Mountain" encapsulates the brand’s deep connection to its environment and its pioneering approach to eco-conscious ski boot design.
This overarching theme, paired with the "Rethink – Reboot" sub-theme, reflects Dalbello’s drive to innovate without compromise, balancing performance with responsibility.
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PROJECT GOALS
Blending Performance
with Responsibility
The campaign aimed to elevate Dalbello’s brand positioning by seamlessly blending sustainability and performance. Visually and conceptually, the project needed to reinforce the brand’s authenticity while educating consumers on
the impactof recycled materials and renewable energy in ski boot production. Every creative execution was designed to amplify Dalbello’s vision of a more responsible future in winter sports.
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CONCULSION
A Bold Step Toward a Greener Future
Through a bold, visually striking campaign, Dalbello’s commitment to sustainability was articulated with clarity and impact.
The balance of nature-driven storytelling and product innovation positioned the brand at the forefront of eco-conscious ski equipment. "From the Mountain – For the Mountain" not only served as a tagline but as a manifesto—anchoring Dalbello’s mission for the future of skiing.
An Enduring Commitment to Change —
This campaign redefined how performance and sustainability can coexist in winter sports branding. By crafting a compelling narrative and distinctive visual language, Dalbello’s story was elevated beyond product marketing to an enduring brand ethos. "Rethink – Reboot" became more than a message; it became a call to action for the next generation of skiers and innovators.
