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ABOUT THE PROJECT
Strengthening a Market
Leader’s Identity
Bryson, a leading supplier of fixings, protection, and safety products, required a cohesive brand identity and an enhanced digital presence.
The challenge was to develop engaging marketing materials, intuitive product packaging, and a seamless user experience across web and app platforms. This project aimed to align Bryson’s visual identity with its rapid growth and evolving market needs.
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PROJECT GOALS
Elevating Brand Consistency
and User Experience
The primary objective was to refine Bryson’s branding while ensuring a strong, recognizable identity across all customer touchpoints. This included modernizing product packaging, developing clear USP guidelines, and improving digital platforms.
By enhancing the website, app, and promotional materials, the goal was to create a seamless and engaging experience that supported Bryson’s expanding customer base and sales teams.
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Brand Solutions
Strategic Brand and Digital Enhancements
Brand development efforts focused on designing packaging that highlighted product USPs, while digital improvements included email campaigns, seasonal promotions, and a refreshed website interface.
The Bryson app received annual UX updates, enhancing usability through Adobe XD. Meanwhile, the flagship product catalogue, a key sales tool, was redesigned annually to serve as both a customer reference and an internal sales asset.
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CONCULSION
A Brand Built for Growth
By aligning design strategy with business objectives, this project strengthened Bryson’s market presence and customer engagement. Consistent branding, user-friendly digital experiences, and well-crafted marketing materials helped support rapid company growth. During the COVID-19 lockdown, the newly developed Bryson Healthcare brand secured a £3.4 million NHS purchase order in June 2020, accelerating the company’s income profile by 20% since March 2020.
This critical success ensured no employee layoffs or extended pay cuts, reinforcing Bryson’s resilience and ability to adapt in challenging times. The result was a stronger, more cohesive brand identity that reinforced Bryson’s position as a trusted industry leader, equipping its teams and customers with the tools to succeed.